Privacy Policy PurelyGoods

As soon as you visit our website https://purelygoods.nl or contact us, we receive information about you. In this privacy statement, we explain what we do with that information. We always handle your information carefully and store it securely.

Do you have questions or want to know what information we have about you? Please contact us at klantenservice@purelygoods.nl.

We may amend this privacy statement if we deem it necessary. This privacy statement was last amended on August 13, 2026.

When do you apply this privacy statement?
Who uses your data?
Whose data do we use?
How do we obtain your data?
What data of yours do we use?
What do we use your data for and on what basis?
How long do we store your data?
With whom do we share your data?
Where do we store your data?
How secure is your data with us?
What can you ask of us?
What rules apply to this privacy statement?
What cookies do we use?
Reviews
Do you have a question about this privacy statement?

1. When do you apply this privacy statement?

This privacy statement applies to all personal data we process and to all domains related to us. This concerns the personal data of everyone who has ever contacted us or visited our website, such as visitors, customers, and business contacts.

Personal data is any data that can be traced back to you as an individual, such as your name, phone number, IP address, customer number, or browsing behavior. Would you like to know more about personal data? Please visit the website of the Dutch Data Protection Authority.

2. Who uses your data?

Boeije & Boeije V.O.F. is responsible for the website https://purelygoods.nl and is therefore the data controller for the use of your personal data as described in this privacy statement.

Company details:

Company name: Boeije & Boeije V.O.F.
Address: Industrieweg 14-B, 2712 LB Zoetermeer
Chamber of Commerce number: 88405265
Email: klantenservice@purelygoods.nl

3. Whose data do we use?

We process the personal data of everyone who has contacted us or visited our website. This includes visitors, private customers, business customers, and contact persons of our partners.

4. How do we obtain your data?

We receive data directly from you as soon as you:

visit our website;
create an account or subscription;
place an order;
enter data on our website or contact us.

In addition, we automatically collect data via cookies and similar techniques when you visit our website (see article 13). In some cases, we receive data via third parties, for example, via WebwinkelKeur (reviews) or our affiliate partner.

5. What data of yours do we use?

We use the following data:

name;
gender (if provided);
residential address or business address;
delivery and billing address;
email address;
phone number;
payment details;
account and order details (including your order history and subscription details);
technical data, such as your IP address, device and browser data, and browsing behavior on our website.

6. What do we use your data for and on what basis?

We only use your personal data for clearly defined purposes and always on the basis of a legal basis from the GDPR:

Execution of the agreement: processing and delivering your order, managing your account and subscription, handling payments, returns, and customer service.
Legal obligation: maintaining our administration and complying with tax and other legal obligations.
Legitimate interest: improving and securing our website and services, fraud prevention, and analyzing website usage (where permitted on the basis of legitimate interest).
Consent: sending our newsletter and other marketing, and placing non-essential cookies. You can withdraw your consent at any time.

7. How long do we store your data?

We do not store your personal data longer than necessary for the purpose for which we use it, or as long as the law requires us to.

We store data in our administration (such as invoices) in accordance with the legal tax retention period of seven years.
We store account, subscription, and order data as long as you are a customer with us and thereafter only as long as necessary for, for example, warranty, complaints, or legal matters.
Data that we use based on your consent (such as for marketing) we store until you withdraw that consent.

Would you like to know more about how long we store specific data of yours? Please contact us.

8. With whom do we share your data?

We do not share your personal data with others, except when it is necessary for the performance of our services or when we are legally obliged to do so. We never sell your data to third parties.

We engage other parties who process data on our behalf (processors). We conclude processing agreements with these parties. These include the following categories:

Delivery services (such as PostNL and DHL) for delivering your order.
Payment service providers (such as Klarna and our payment provider) for handling payments.
Our webshop and hosting platform (Shopify) on which our website and orders run.
Our shipping software (Innosend) for creating shipping labels and track & trace.
Email and marketing software (such as Klaviyo) for sending transactional emails and, with your consent, newsletters.
Review platform (WebwinkelKeur) for collecting reviews (see article 14).
Affiliate partner (UpPromote) for tracking affiliate links (see article 13).

In addition, we may share data with competent authorities when we are legally obliged to do so.

9. Where do we store your data?

We prefer to process your data within the European Economic Area (EEA). Some of the parties we engage (such as providers of webshop, analytics, or marketing software) are located outside the EEA or process data outside the EEA, for example, in the United States.

When we process data outside the EEA, we ensure appropriate safeguards such as model contract clauses approved by the European Commission (Standard Contractual Clauses) or certification under the EU-US Data Privacy Framework.

Do you have questions about this? Please feel free to contact us.

10. How secure is your data with us?

We have taken appropriate technical and organizational measures to secure your data as well as possible, including a secure (SSL/TLS) connection and access restrictions. We ensure that your data is only used by people who have received permission from us to do so.

Do you have questions about the specific security method? Please contact us.

11. What can you ask of us?

Because we use your personal data, you have various rights:

Right to information — We must explain to you in a clear and understandable way what we do with your data and what control you have over it.
Right of access — You can always ask us to view the data we have about you.
Right to rectification — You can ask us to correct your data if it is inaccurate or incomplete.
Right to object — You can object to the processing of your data, for example, for direct marketing.
Right to data portability — You can ask us to provide you with your digital data so that you can transfer it to another organization.
Right to restriction of processing — You can ask us to restrict the use of your data.
Right to erasure ("right to be forgotten") — You can ask us to delete all data we have about you. In some cases, we may or must retain data, for example, for the Tax Authorities.
Right to withdraw consent — For processing based on consent, you can withdraw that consent at any time.
Right to lodge a complaint — You can lodge a complaint about how we handle your data. Please contact us at klantenservice@purelygoods.nl. You can also lodge a complaint with the Dutch Data Protection Authority. In the extreme case, you can appeal to the court; in that case, the court in the place of business of Boeije & Boeije V.O.F. has jurisdiction.

How do I submit a request or complaint? Send your request or complaint to klantenservice@purelygoods.nl. We will process your request or complaint within 30 days. If your request is complex, this may take a maximum of 60 days. We may ask you to identify yourself.

12. What rules apply to this privacy statement?

Our privacy statement complies with the General Data Protection Regulation (GDPR) and Dutch legislation.

13. What cookies do we use?

Necessary cookies - These cookies are essential for the functioning of the website and cannot be disabled.
Personalization cookies - These cookies make your experience more personal.
Marketing cookies - These cookies help us optimize marketing communications and personalize advertisements.
Analytical cookies - These cookies collect data about website usage.
Tracking cookies (UpPromote) - These cookies are used by our partner UpPromote to track affiliate links. The tracking period is 30 days.

We only place non-essential cookies with your consent. You can adjust your cookie preferences at any time via the cookie settings on our website.

14. Reviews

WebwinkelKeur

We collect reviews via the WebwinkelKeur platform.

If you leave a review via WebwinkelKeur, you are required to provide your name and email address. WebwinkelKeur shares this data with us so that we can link the review to your order. WebwinkelKeur also publishes your name on its own website.

In some cases, WebwinkelKeur may contact you to provide clarification on your review.

When we invite you to leave a review, we share your name and email address with WebwinkelKeur. They use this data solely for the purpose of inviting you to leave a review.

WebwinkelKeur has taken appropriate technical and organizational measures to protect your personal data. WebwinkelKeur reserves the right to engage third parties for the provision of services. All safeguards mentioned above also apply to parts of the service for which WebwinkelKeur engages third parties.

15. Do you have a question about this privacy statement?

Do you have a question about our privacy statement? Please feel free to contact us at klantenservice@purelygoods.nl. We are happy to help.

Last modified: August 13, 2026.